Marketing & Advertising
Targeted, cost-effective strategies to reach your customers
Marketing
Marketing is key to business success. You can have the best product or the most outstanding service, but if no one knows about it, your business will soon be defunct. Marketing is a continual, targeted process – not something you throw together when your spreadsheet shows red, and stop when you’re in the black again.
A well-planned marketing strategy should be integrated and budgeted into your business plan. It must be executed consistently and cost-effectively. Take a cue from the continual marketing used by America’s corporate giants – Coke and Pepsi are always advertising, always trying to convince consumers of the great taste and superiority of their product. Marketing is a means to get your product in front of the consumer, to show consumers how you differ from the competition, and to convince consumers they need your product.
Marketing is about understanding and targeting your customers. Who are they? What do they want? How much will they spend? How do they find your product? What words do they type into their search engines? How can you best reach them – radio, TV, billboards, print media, websites, direct mail, e-mail? What is your competition offering? What is the marketplace like?
Levels Media has the resources and experience to find out about your customer so a comprehensive, targeted, cost-effective marketing campaign can be created.
Advertising
Now that Levels Media has helped you become familiar with your customer and his/her habits, a targeted advertising campaign can be created and launched. Levels Media has over a decade of experience creating the type of campaign you need – whether it be slick to attract high-end consumers or coupon-oriented to reach budget-conscious clients. Level Media will determine what medium works best to reach your client – direct mail, e-mail, print media, landing pages and micro sites, interactive products, search engine marketing, social media, viral games, live web streaming, webinars, TV, radio, website offers, outdoor media, or public relations. Generally, a combination of these services are integrated into a comprehensive advertising campaign.
From concept to execution to follow-up, Levels Media knows exactly what it takes to make the advertising experience memorable for your consumer. A proven track record of delivering tangible results ensures a long list of satisfied clients with no red on their spreadsheets.
To discuss your business needs with a Levels Media specialist, contact us at 1.800.880.4581. Or, click here to initiate a consultation with one of our associates.
